The last radio ratings survey for the year is in, and 720 ABC management must be breathing a sigh of relief, as their new recruit, Peter Bell, reclaimed top spot in the hotly contested breakfast slot. Despite a somewhat bumpy start, the affable Bell picked up 1.3 per cent to regain the number one position, where predecessor the late Eoin Cameron once sat comfortably in successive surveys. Over on main competitor 882 6PR, Millsy and Basil Zempilas continued their surprising run of gains, picking up another 1.2 per cent to sit in 4th spot. While Mix 94.5 took a huge 2.1 per cent dive, the breakfast team managed to narrowly hold on to second spot, just 0.2 per cent above Nova’s Nathan, Nat and Shaun.
In the overall station ratings, it seems reigning supreme in the top two spots for Mix 94.5 and Hit 92.9 was short lived, with Nova reclaiming its mantle as the number two station in Perth, pushing 92.9 back into 3rd position. Mix managed to hold onto top spot, but lost 1.2 per cent overall to finish the year with 15.7 per cent of the market share, while Nova gained 0.6 per cent to sit at 11.8 per cent. ABC is still in 4th place overall, while Triple J rounds out the top five. 96fm’s dismal year has continued, with the station losing more ground to sit 7th behind its former stablemate, 6PR.
In the battle of the morning talkback programs, 6PR’s Gary Adshead managed to gain a narrow lead over the ABC’s Geoff Hutchison (0.1 per cent). It’s the first time that’s happened for a while, and with Adshead’s rumoured move to the drive program on the cards to potentially make way for Channel 9’s Liam Bartlett, it will be interesting to see whether Adshead’s increasing ratings have any bearing on the move.
The afternoon program slot was the most stable, with very small gains and losses across the board. Drivetime was a bit more interesting, with Mix losing 1.8 per cent, which may slightly take the wind out of their sails in regards to pushing their “only local show” mantra. However, Mix’s Lisa and Pete still sit comfortably at the top of the drive ratings, 3.0 per cent clear of their nearest rivals at Nova. At the talkback stations, Jane Marwick, who’s announced she’s leaving at the end of the year, made a modest gain of 0.7 per cent, but she’s still trailing Adam Shand by 1.0 per cent (who’s also on his way out). It will be interesting to see what happens there next year with two new presenters in the chair.
More will be revealed when Survey 1 is released in March next year.
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