CGM Communications affects change through the delivery of strategic communications with the community, government and media.

We use our strong networks and detailed knowledge of WA government policy to identify common ground and deliver outcomes for our clients that benefit the State.

We use innovative community engagement techniques, a contemporary understanding of local and national media and market-leading digital influence to tell stories, build stakeholder support and shape public policy.

CGM is a 100 per cent West Australian owned business, with a deep commitment to WA.

People

CGM Communications is committed to excellence. We employ public relations professionals with the knowledge, local networks and experience to deliver our services to the highest possible standard.

We are proud members of:

Daniel Smith
Rebecca Boteler
Victoria Green
Sara Willis-Jones
Anthony Fisk
Rebecca Munro
Robbie Williamson
Daniel Patterson
Mark Ravi
Jack Doyle
Daniel Smith
Rebecca Boteler
Victoria Green
Mark Ravi
Daniel Patterson
Anthony Fisk
Rebecca Munro
Robbie Williamson
Sara Willis-Jones
Jack Doyle

Community

CGM uses innovative community engagement techniques to gain valuable insights, build support and change behaviour.

Built on the power of conversation and the sharing of personal stories, our approach nurtures meaningful, long-term relationships between our clients and their stakeholders.

CGM is a thought-leader in the areas of social license, corporate social responsibility and reputation management. Our personnel are accredited through the International Association for Public Participation.

Community

Government

CGM uses its strong networks and detailed knowledge of WA government policy to build relationships, identify common ground and deliver outcomes that benefit the State.

Built on the principle of early engagement, we facilitate conversations to identify key risks, as well as opportunities to build government support.

CGM personnel have specialist expertise in mining, petroleum and planning approvals, as well as Parliamentary processes and the securing of grants and funding approvals. Our team of government relations professionals has decades of experience in navigating State and local government in Western Australia.

Government

Media

CGM’s team of award-winning former journalists work with our clients to develop media strategy, build relationships and shape conversations about the issues that matter.

With diverse and contemporary backgrounds in television, radio, print and online news, our team works in a coordinated way to manage media relations and maximise coverage in a rapidly changing media environment.

Recognising that many people source their news from social media, our digital influence team develops innovative social strategies, with engaging content designed to amplify our clients’ stories and deliver their messages to key audiences.

To find out more about our tailored media workshops please download our brochure here.

CGM Communications is a Registered Consultancies Group member with the Public Relations Institute of Australia.

Media

Testimonials

CGM is more than a service provider, they are a colleague, a collaborator and a partner. They work with us, not for us, and the end result is a great result for Lifeline WA.

Lorna MacGregor
CEO, Lifeline WA

"We initially engaged CGM for a brief project but were immediately taken with their proactivity, strategic thinking and real interest in our goals and what we represent.  They are always responsive and we haven’t stopped using them since!"

Tony Hume
CEO, Variety WA

"Getting a law passed for voluntary assisted dying is one of the hardest political challenges to take on. At Go Gentle, to achieve our goal, we needed a strategic communications partner who understood WA’s political and media landscape; knew how to negotiate it effectively; and who were prepared to work unreasonable hours for a cause they believed in. CGM delivered all that and more. No matter the challenge, they were always ready with another idea, and always ready to go."

Andrew Denton
Founding Director, Go Gentle Australia

CGM were easy to work with and were strategic in their efforts on the ground, easily managing all the moving parts. I highly recommend CGM Communications to run a public advocacy campaign.

Patrick Batchelor
National Field Director, Australians for Equality

“Daniel and CGM Communications delivered exactly the outcome we were looking for. We found Daniel very available, and in the thick of negotiations he was accessible on short notice, which was great. Daniel provided effective insight and balance to our negotiations whilst ensuring conversations with the right stakeholders occurred at the right time."

Gavin Taylor
CEO, WA Football Commission

“When major events, such as the State Budget, have approached, CGM personnel have worked closely with our spokespeople to anticipate issues and likely lines of inquiry by the media.  Strategies for performing during interviews and maximising positive coverage have then been developed, with role-plays undertaken in preparation.

CGM is a highly professional and trusted organisation that adds great value to the communications our organisation has with both our members and the media.”

Pat Byrne
President, State School Teachers' Union

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