Our People

CGM Communications is committed to excellence. We employ public relations professionals with the knowledge, local networks and experience to deliver our services to the highest possible standard.

We are proud members of:

Daniel Smith
Simon Ward
Victoria Green
Mark Ravi
Anthony Fisk
Rebecca Boteler
Sara Willis-Jones
Amy Blom
Stuart Crockett
Rebecca Munro
Anwen Pattinson
Jack Eaton
Daniel Smith
Stuart Crockett
Rebecca Boteler
Victoria Green
Anwen Pattinson
Amy Blom
Anthony Fisk
Simon Ward
Rebecca Munro
Sara Willis-Jones
Mark Ravi
Jack Eaton

Daniel Smith

Executive Director & Founder

Daniel Smith

Daniel Smith is a leading government relations and strategic communications practitioner, and a trusted advisor to people at the highest levels of government and industry.

He leads a team of experienced government relations, media and community engagement specialists at CGM Communications, a 100 per cent West Australian owned strategic communications consultancy.

Daniel was Deputy Chief Policy Advisor in the Carpenter Labor Government and was a senior advisor in the Gallop Government, specialising in economic policy and resources development.

Prior to founding CGM Communications in 2011, Daniel was Western Australian General Manager of CPR, a national public affairs and government relations firm.

Daniel has worked on stakeholder engagement and communications strategies for some of Western Australia’s highest profile private, public and community sector organisations. With a background in social and marketing research, Daniel is an astute developer of public messaging, as well as being a thought leader in the areas of social licence and corporate social responsibility.

Daniel has exceptional networks within the Western Australian Government and has a detailed understanding of Labor’s policy agenda.

Daniel Smith

Anthony Fisk

Executive Director

Anthony Fisk

Anthony Fisk has been working in senior corporate affairs, issues management and stakeholder engagement roles for the past 20 years.

With public affairs and communications experience within some of Australia’s largest companies, Anthony has a strong track record of partnering with senior leaders to achieve strategic outcomes.

Anthony’s experience includes Head of Communications at iiNet, Australia’s second-largest ISP, during a period of rapid and sustained expansion. In this role he was responsible for internal, government, investor and media communications, including several well-known public advocacy campaigns on copyright, net neutrality and cyber-safety.

While Public Affairs Manager for Carnival Australia, he led a strategic media and stakeholder campaign to improve the reputation of P&O Cruises during the period of the Brimble inquest. Since this time, cruising has become the fastest-growing component of the Australian tourism sector.

In Perth, Anthony has provided communications counsel to some of WA’s leading firms in the mining, education, property, utilities, technology and local government sectors.

Anthony holds an Executive MBA from the University of Western Australia, a Bachelor of Arts (Honours) from Macquarie University and a Graduate Diploma in Communication Management from UTS.

Anthony Fisk

Stuart Crockett

Strategic Counsel, Trade & Investment Communications

Stuart Crockett

As Strategic Counsel, Stuart Crockett leads CGM’s trade and investment communications practice, bringing exceptional regional networks and more than 30 years of public and private sector experience to the role.

Stuart joined CGM after his most recent role as the Government of Western Australia’s Commissioner to Greater China.

During this time, Stuart lived in Shanghai and was responsible for managing all elements of WA’s international trade, investment and cultural exchange activities with China.

Stuart has specialist expertise in identifying private and government investment opportunities for Chinese organisations in Western Australia and developing market entry strategies for WA export companies in China.

Before taking up this role, Stuart held the position of Executive Director – International Trade and Investment for the WA Government’s Department of State Development, then Department of Jobs, Tourism, Science and Innovation, for five years. His duties included managing overseas offices in China, Korea, Indonesia, Dubai, Singapore and India.

Prior to this, Stuart held roles within the Australian Trade Commission (Austrade) including Trade and Investment Commissioner Los Angeles and State Director for Western Australia.

Stuart’s experience and accomplishments within the public sector make him highly respected across the public service, as well as both sides of politics.

Stuart has also held senior positions in a number of private companies, including start-up life science company Alosca Technologies and global trading organisation Craig Mostyn & Co.

Stuart holds a Bachelor of Business double-majoring in marketing and management from Edith Cowan University, a Diploma in Export Management from the Australian Institute of Export and is a graduate of the Australian Institute of Company Directors and the Perth US Asia Centre – Indo Pacific executive development program.

In his spare time, Stuart enjoys spending time with his wife and two daughters, cycling and kitesurfing.

CGM’s trade and investment communications practice assists international investors to successfully navigate Australia’s unique community, government and media landscapes, as well as supporting export market development and investment attraction for Australian companies.

Stuart Crockett

Simon Ward

Simon Ward

Simon Ward

Simon Ward brings decades of experience working at the highest levels of state government to his role as CGM’s Associate Director, Government Relations. 
 
Having worked within ministerial offices and government agencies, Simon maintains an extensive network of contacts across government, industry and politics. He has served as a chief of staff and senior advisor to three ministers within the Gallop, Carpenter and McGowan Labor governments, with a particular focus on consumer protection, housing, corrective services, Asian engagement and veterans issues. 
 
Simon has also held senior strategy and policy roles in the Housing Authority, where he influenced the national affordable housing policy agenda to align with the high-level imperatives of the state government. His roles also involved maintaining strong engagement with industry and government stakeholders to advance the State Affordable Housing Strategy. 
 
Before joining CGM, Simon most recently held advisory roles at the Department of Mines, Industry Regulation and Safety, as well as the Road Safety Commission. 
 
Simon’s experience and accomplishments within government have given him a keen understanding of the decision making process within departments and ministerial offices, and an appreciation of the information required to inform this process.
 
Simon holds a Bachelor of Arts (Honours) from Curtin University majoring in Political Science and History.
 
When he’s not at work, Simon enjoys listening to music and spending far too much money growing his collection of vinyl records. He also enjoys watching sport, particularly the cricket and his favourite football team, the Perth Glory. In summer, he can be found playing cricket for a relatively short amount of time compared to the time it takes to recover.

Simon Ward

Rebecca Boteler

Associate Director, Media

Rebecca Boteler

Rebecca Boteler is CGM Communications' Associate Director, Media and brings more than 20 years experience working as a journalist in Australia and around the world to the role.

After completing a Bachelor of Arts with a double major in journalism and public relations, Rebecca began carving out a career as a radio reporter and newsreader. After working for a number of media organisations including 6PR, 96fm, Nova and Channel 7, Rebecca joined the ABC in Perth as a Senior Reporter.

Over the course of almost eight years at the ABC, Rebecca worked in a variety of roles in the newsroom, including as a political reporter for radio, a TV current affairs reporter and an Executive Producer.

Rebecca also spent almost three years working as an overseas correspondent, based mostly in Indonesia, where she freelanced for Radio Australia, newspapers, magazines and online.

Rebecca’s extensive experience and local media networks make her uniquely placed to provide advice on media strategy and liaison.  She knows what it takes to get a story up in Western Australia, and understands the requirements of different media.  

In her spare time, Rebecca also pursues her passion for travel writing. She has a radio travel segment on 720 ABC and also writes a travel blog WA and Far Away.

Rebecca Boteler

Rebecca Munro

Associate Director, Strategic Communications

Rebecca Munro

For the past decade, Rebecca has built a reputation as a dynamic storyteller and news breaker.

As a television reporter for most of her career, Rebecca has covered some of Perth’s most high-profile news stories, shaping complex information into material an audience can relate to.

The self-proclaimed newshound broke into the industry in 2008 as a newsreader for radio station 92.9, on the popular Hamish and Andy Show.

Within two years, Rebecca moved into television, packing up her life and going bush, to gain invaluable experience as GWN7’s regional Kalgoorlie reporter.

It wasn't long before she was working as a senior journalist, presenter, chief of staff and producer at Network Ten in Perth, a job she held for more than six years, working on stories across Western Australia, interstate and overseas.

In 2013 she won Australia’s Best TV Story at the Yorella Media Awards for a heart-wrenching piece on a wheelchair-bound woman, who used duct-tape to pursue her dream of surfing.

She was also recognised for breaking the arrest of the alleged Claremont Serial Killer in 2016.

Rebecca understands how today’s fast-paced newsrooms work and what Perth’s mainstream media is looking for. With her broad range of skills and contacts, she will be well placed to advise on strategy and pitch stories for CGM clients.

Rebecca Munro

Victoria Green

Associate Director, Community and Stakeholder Engagement

Victoria Green

Victoria Green leads CGM Communications’ community and stakeholder engagement team, bringing more than 15 years of corporate communications and stakeholder engagement experience to the team.

Victoria began her career in advertising and marketing in Perth, where she developed a passion for applying the creative process to strategy development.

During an eight-year stint in the United Kingdom, Victoria worked on a number of complex and controversial, high-profile campaigns for both the public and private sector.

At the Ministry of Justice, she led a campaign to support the introduction of significant changes across the justice system, engaging stakeholders and employees with the benefits of the reforms, as well as raising the visibility of community payback across the UK. During her time at Newham Borough Council, she led community campaigns to reduce knife crime and increase awareness of council services and sustainability initiatives.

After being head-hunted to work at Heathrow Airport, Victoria led the communications for the London 2012 Olympics and Paralympics, and the construction and opening of Terminal 2, one of the largest privately-funded construction projects in the UK. A highlight was organising an opening event for Her Majesty the Queen.

Following these major projects, Victoria led strategic communications for Heathrow, supporting a grassroots community campaign and a significant programme of stakeholder engagement to help deliver one of the most overwhelmingly supportive government consultation responses in UK history.

Prior to joining CGM, Victoria returned to Perth and worked for Bankwest, where she led internal communications, helping leaders to inspire colleagues throughout the Royal Commission and guiding a move to more agile ways of working.

Victoria firmly believes that by fostering authentic conversations between communities and stakeholders you can always find the best solution, with this never being more critical to engaging with the community as right now.

Victoria Green

Sara Willis-Jones

Senior Graphic Designer

Sara Willis-Jones

Sara Willis-Jones is an award-winning graphic designer responsible for some of Perth’s most visually recognised campaigns.

Over the past decade, Sara has worked in several of Perth’s leading design studios with a focus on branding, advertising, campaign management and social media solutions.

While graphic designer for Crown Resorts, Sara developed branding style guides for well-known restaurants Nobu and Bistro Guillaume, and she developed successful direct-marketing, print and digital campaigns.

From managing her own business to working under a number of high profile design agencies, Sara’s portfolio of work includes an impressive list of clients such as Grand Cinemas, Perth Arena and Sinosteel, to name just a few.

Sara’s creative flair and eye for finer detail can assist in developing a visual identity or key message through well thought out branding and design, and her creative ability and design expertise will ensure all your visual communication needs are met.

Sara Willis-Jones

Anwen Pattinson

Senior Social and Digital Communications Advisor

Anwen Pattinson

Anwen Pattinson is a dynamic digital marketer, working within the CGM team to influence and engage with key audiences in the online environment.

Anwen has a broad and extensive marketing background having spent time in digital and sponsorship sponsorship marketing roles, as well as event management roles across Perth, Sydney and Melbourne.

With a degree in Economics and Legal studies from Curtin University and a Masters degree from Deakin University in Sports Marketing, Anwen brings experience working in the not-for-profit and private sectors with clients including HSBC, Citi Bank, Fujitsu, Gatorade, Beam Suntory.

After moving back to Perth from the eastern states in 2017, Anwen focussed on developing strategic, multidisciplinary digital marketing campaigns in the aged-care and education sectors, developing and implementing both domestic and international digital campaigns.

As an avid sports fan, Anwen can often be found catching the latest scores on the weekend or trying to improve her tennis game.

Anwen Pattinson

Mark Ravi

Communications Consultant

Mark Ravi

Former journalist Mark Ravi is a communications assistant to CGM’s leading media team.

Mark has a broad range of communications experience, having spent time as a print journalist, sports reporter, event photographer and a business owner.

Mark graduated from the University of Western Australia with a Bachelor of Arts before studying a Graduate Diploma of Journalism at Curtin University. While studying, he also worked as a photographer at the City of Perth Streetball Classic before moving to Bunbury to work as a journalist at the region’s leading newspaper, the South Western Times.

Having honed his skills producing everything from hard news and ad features to movie reviews and sports coverage, Mark returned to Perth to complete a Master of Communication Management at Murdoch University.

After graduating, Mark helped set up Ninja Academy, a movement facility, and founded the Ninja Challenge League, a national Ninja Warrior-style competition, which he runs in his spare time.

Mark enjoys an active lifestyle, with a long-running love affair with basketball and a more recent foray into ninja training seeing him appear on the first two seasons of Australian Ninja Warrior and the fourth season of Sasuke Vietnam.

Mark Ravi

Amy Blom

Communications Consultant

Amy Blom

Amy Blom brings a broad range of communications experience as a journalist and political media advisor to the CGM team in her role as communications consultant. 

After completing a Bachelor of Communications majoring in Journalism and a Bachelor of Arts majoring in Philosophy at Murdoch University, Amy began her career in Perth as a print journalist for Examiner Newspapers, where she spent four years covering everything from feature articles and hard news to advertising copy.

Amy then joined the office of WA Senator Linda Reynolds as a media advisor, assisting with various campaigns over two years, including the push to introduce a Modern Slavery Act in Australia, addressing the problems facing young people in nursing homes and promoting Western Australia’s shipbuilding capabilities. Projects such as these saw her working closely with organisations such as Andrew Forrest’s Minderoo Foundation, Hagar Australia, the Cambodian Children’s Trust and the Salvation Army.

She returned to the newsdesk to cover the resources sector for the Australian Mining Review before taking up a position in the office of Alyssa Hayden, the Member for Darling Range, supporting her in shadow portfolios such as communities, volunteering, youth, seniors, small business and tourism. During this time, she helped Mrs Hayden call attention to the need for Government support for the travel industry during the COVID-19 pandemic and campaigned to remove restrictions that affected local family-owned wineries.

Amy is a passionate storyteller with an eye for news. When she’s not at work, she’s most often found in the kitchen attempting something new or whipping up a mean curry.

Amy Blom

Jack Eaton

Stakeholder Engagement Consultant

Jack Eaton

Jack Eaton is a key member of CGM’s stakeholder engagement team, bringing more than four years’ experience in politics to the position of Stakeholder Engagement Consultant.

Jack began his career as a campaign canvasser for UnionsWA.

He also worked as a field organiser during the 2017 state election, where he ran a successful field campaign targeting a marginal seat. He gained invaluable experience training volunteers on engaging with voters, coordinating door-knocking and managing voter engagement with the community.

While progressing his university studies, Jack worked for two State Members of Parliament, solving problems for constituents through engagement with Ministerial offices and government agencies.   Through this, Jack developed a strong understanding of the policies and structures of the current state government.

Now, as a member of the CGM team, Jack assists clients through detailed stakeholder mapping, as well as the development and execution of stakeholder engagement strategies.

Jack has a Bachelor of Arts (International Relations) from Curtin University, and is currently completing his Bachelor of Laws (LLB) from Murdoch University.

Jack spends his weekends watching AFL with his cat, Daffodil.

Jack Eaton