Yingying Fu joins the CGM team as Communications Assistant.
Yingying will support our social and digital media team, with the scheduling of content and analytics reporting.
Fluent in Mandarin, Yingying will also support our clients as they explore Chinese social media platforms and communications channels.
This will be a key part of the broader support Yingying will provide to our growing trade and investment communications practice.
Prior to joining CGM, Yingying spent two years working for a social media marketing agency in China, where she gained an in-depth understanding of Chinese media and the methods and platforms used by Chinese companies to design and implement social media strategies that work.
As a registered property management specialist with over five years’ experience, Yingying developed strong skills in managing difficult situations.
She was also required to interpret rules and policies between English and Chinese, before using Chinese-language digital platforms to maintain positive relationships with clients.
Yingying has obtained a Bachelor of Commerce degree from Curtin University. She is currently undertaking postgraduate studies in Strategic Communications at UWA.
The course has given her the opportunity to practice project management and explore different communication styles.